Email Nurture Sequence: "Visa to Keys"
5 emails over 6 weeks | Trigger: Skilled Worker Visa checklist download
Email 1 — Welcome (Day 0)
Subject: Your Skilled Worker Visa Checklist + What Comes Next
Preview: Everything you need to prepare your application — and a glimpse of what life in the UK looks like.
Hi {first_name},
Thanks for downloading the Skilled Worker Visa Application Checklist. You'll find it attached — it covers every document you need, the English language tests accepted, and a timeline to keep you on track.
But getting your visa is just the beginning.
Over the next few weeks, I'll send you practical guides on settling into life in the UK — including something most immigration sites never mention: how to buy your own home here.
Yes, visa holders can buy property in the UK. And yes, it's more achievable than you might think.
More on that next week. For now, focus on your visa application — the checklist has everything you need.
Best,
Email 2 — Settling In (Day 7)
Subject: The 5 things to do in your first month in the UK
Preview: Bank account, credit score, GP registration — the practical stuff no one tells you.
Hi {first_name},
Congratulations — whether you've just arrived or you're still preparing, here are the five things every new arrival should do in their first month:
1. Open a UK bank account — most high-street banks accept BRP holders. Monzo and Starling are fastest.
2. Register on the electoral roll — if you're a Commonwealth citizen, you're eligible. This is the single best thing for your credit score.
3. Register with a GP — you've paid the Immigration Health Surcharge, so you're entitled to NHS care.
4. Get a National Insurance number — call the Jobcentre Plus application line. You'll need this for tax.
5. Start building credit — get a mobile phone contract in your name. Consider a credit builder card.
Why does credit matter? Because in 12–18 months, when you're ready to buy a home, your credit score determines your mortgage options. Start now.
Email 3 — Property Introduction (Day 14)
Subject: Can visa holders buy a house in the UK? (Yes — here's how)
Preview: No restrictions. No special permissions. Just a few things to know first.
Hi {first_name},
One of the most common questions we get: "Can I buy a house in the UK on a visa?"
The answer is yes — with no restrictions. You don't need citizenship, settled status, or any special permission. Anyone can buy property in England and Wales.
But there are a few things visa holders should know:
Stamp duty. If you've been in the UK for less than 183 days, you'll pay a 2% surcharge. But — you can claim it back if you become UK resident within 12 months. Use our Stamp Duty Calculator to see your exact costs.
Mortgages. Most mainstream lenders will offer you a mortgage after 2 years of UK residency. Some specialist lenders will go earlier. Your credit history matters — which is why Email 2 was so important.
Conveyancing. This is the legal process of buying a house. It takes 8–16 weeks and costs £1,100–£2,300. A good conveyancer makes the process seamless.
Next week, I'll break down exactly how much buying a home costs — beyond the house price.
Email 4 — Costs Breakdown (Day 28)
Subject: The real cost of buying a home in the UK (beyond the house price)
Preview: Deposit, stamp duty, solicitor fees, surveys — here's the full picture.
Hi {first_name},
The house price is just the starting point. Here's what you'll actually pay when buying a £300,000 property:
- **Deposit:** £15,000–£30,000 (5–10%)
- **Stamp duty:** £2,500 (or £8,500 with non-resident surcharge)
- **Conveyancing fees:** £1,100–£2,300
- **Survey:** £300–£700
- **Mortgage arrangement fee:** £0–£2,000
- **Moving costs:** £500–£1,500
Total upfront costs (excluding deposit): roughly £4,400–£7,000
That's a lot of money — but it's a lot less than most people expect when they see it broken down.
The biggest variable is your conveyancing fee. Quotes range from £800 to £2,000+ for the same work. Comparing quotes saves hundreds.
Email 5 — Ready to Act (Day 42)
Subject: When you're ready, we're here
Preview: Free conveyancing quote, no obligation, takes 60 seconds.
Hi {first_name},
Over the past few weeks, we've covered your visa, settling in, your right to buy property, and the real costs involved.
When you're ready to take the next step — whether that's in 3 months or 3 years — here's what to do:
1. Get a mortgage agreement in principle — shows sellers you're serious
2. Find your property — Rightmove, Zoopla, and local agents
3. Get a conveyancing quote — compare fixed-fee quotes from vetted solicitors
We work with solicitors who have experience handling purchases for foreign nationals. They understand the additional documentation requirements, the non-resident stamp duty rules, and the enhanced AML checks.
No pressure. No commitment. Just a free quote so you know what to expect when the time is right.
Best of luck on your journey — from visa to keys.
*Sequence performance targets:*
*Open rate: 35%+ | Click rate: 5%+ | Conversion (quote request): 3–5% of sequence completers*
*Unsubscribe rate: <2% per email*